Dorothy's Friends, an LGBTQ+ friendly winery, is a project for my package design class. The following labels were created so that the faces of the company would be a fictional lesbian couple, who could serve as a kind of queer mascot. With this in mind, I drew the characters to appeal to a target market of 18-25 year olds. I had to brainstorm names and logo designs, as well as conduct market research and competitive analysis to figure out my target market and get an idea of potential competition in the industry.
The flat labels, as seen above.
I staged photoshoots for each individual bottle.
Social media page and posts created for Dorothy's Friends Winery.
A page from the Dorothy's Friends process book.
Lastly, here is the skeleton of the whole project: the initial digital sketch stages. From finding a font that fit the brand to figuring out bottle shape, the process was a varied, interesting experience.
2022.