During my time at a Milwaukee brand development agency, I was tasked with creating the illustrations and typography for the Fresa Picante Modelo can in the Chelada line (seen above). Some of the other drinks, created at various times prior to the Fresa Picante, were being phased out stylistically, so they wanted it to have a fresher look. I also aided in the can color choice - the end goal was to create a can that was cohesive with the rest of the Chelada line, and to make sure that the illustrations and type were all ready to print when it came time to make and sell the drink.
2023.